1985-87 Coca-Cola Clothes by Murjani Rugby Shirt, Blue and White Colour Block with Red Coca-Cola

For about two years in the middle of the 1980s, the most popular clothing label in American high schools was a soft drink.

The label reads Coca-Cola Clothes, Murjani, 100% cotton; the size tag has faded past reading. Rugby shirt in blue and white colour blocks with Coca-Cola across the chest in red.

Mohan Murjani had already made Gloria Vanderbilt jeans the biggest designer denim in the country when he licensed the Coca-Cola name in 1985 and turned it into a clothing line: rugbies, sweatshirts and polos in red, white and blue, sold at Macy's and Bloomingdale's. It sold a reported quarter of a billion dollars in its first year and was over by 1987, which is why a Murjani Coke rugby is dated to the month and why they are harder to find than they ought to be. The colour-blocked rugby was the piece everyone wanted.

Good condition, with some faint red dye transfer from the lettering into the white - the classic flaw on these, and the price reflects it.

Pit to pit 22 in. Length 24 in. Shoulder 22 in. Sleeve 20 in.

100% cotton. Machine wash cold, hang dry.

One of one. Sold as found.

No returns - as is.

• Ships from Minneapolis, usually within 1–2 business days.
• All vintage is final sale, sold as found.
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