{"product_id":"1985-87-coca-cola-clothes-by-murjani-rugby-shirt-blue-and-white-colour-block-with-red-coca-cola","title":"1985-87 Coca-Cola Clothes by Murjani Rugby Shirt, Blue and White Colour Block with Red Coca-Cola","description":"\u003cp\u003eFor about two years in the middle of the 1980s, the most popular clothing label in American high schools was a soft drink.\u003c\/p\u003e\u003cp\u003eThe label reads Coca-Cola Clothes, Murjani, 100% cotton; the size tag has faded past reading. Rugby shirt in blue and white colour blocks with Coca-Cola across the chest in red.\u003c\/p\u003e\u003cp\u003eMohan Murjani had already made Gloria Vanderbilt jeans the biggest designer denim in the country when he licensed the Coca-Cola name in 1985 and turned it into a clothing line: rugbies, sweatshirts and polos in red, white and blue, sold at Macy's and Bloomingdale's. It sold a reported quarter of a billion dollars in its first year and was over by 1987, which is why a Murjani Coke rugby is dated to the month and why they are harder to find than they ought to be. The colour-blocked rugby was the piece everyone wanted.\u003c\/p\u003e\u003cp\u003eGood condition, with some faint red dye transfer from the lettering into the white - the classic flaw on these, and the price reflects it.\u003c\/p\u003e\u003cp\u003ePit to pit 22 in. Length 24 in. Shoulder 22 in. Sleeve 20 in.\u003c\/p\u003e\u003cp\u003e100% cotton. Machine wash cold, hang dry.\u003c\/p\u003e\u003cp\u003eOne of one. Sold as found.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNo returns - as is.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mille Trouvailles","offers":[{"title":"Default Title","offer_id":44549079957591,"sku":"MT-TR-275","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0034\/8692\/files\/IMG_7210.jpg?v=1792788636","url":"https:\/\/shopmille.com\/products\/1985-87-coca-cola-clothes-by-murjani-rugby-shirt-blue-and-white-colour-block-with-red-coca-cola","provider":"MILLE","version":"1.0","type":"link"}